Sally Liddicoat is passionate about the real estate industry and is All-In! Everything she does is related to real estate. In addition to being the Designated Broker/Owner of Weichert, Realtors – Peak Performance, she currently serves at her local association -the West and Southeast REALTORS® of the Valley (WeSERV). She formerly was on the Board of Directors (2017-2019), the Communication & Technology Committee (starting in 2011 & was 2016 Chair), still serves on the Professional Development Committee and has participated in many workgroups. At the state level, Sally serves on the Arizona Association of REALTORS® (AAR) GRI Oversight Workgroup. She has also been a REALTOR® Association Political Action Committee (RAPAC) Major Investor since 2016 and joined Presidents Circle in 2020.
Since getting licensed in 2010, Sally has earned many designations and certifications. Having owned businesses since she was 17, Sally followed that trend and got her Broker’s License in October of 2013 and opened Peak Performance Real Estate with her husband (who is also a full-time REALTOR®) about 45 days later where she took on the role of Designated Broker. They experienced growth faster than anticipated and in 2017 franchised with Weichert Real Estate Affiliates and became Weichert, Realtors – Peak Performance.
Sally is also a real estate instructor. She started teaching in 2016 and later that year opened her own school Peak Performance School of Real Estate. Her school offers continuing education classes as well as salesperson and broker pre-licensing classes. She also teaches for her local and state associations schools.
It is important to Sally that real estate education programs are strengthened and that the industry and its reputation are improved. Her evolving career as a REALTOR®, Associate Broker, Designated Broker/Owner, Team Leader and Real Estate Instructor has given her the opportunity to learn real estate from a variety of angles. This shows her commitment to education, this industry, fellow REALTORS®, the community and her clients.